In times of pressure and issues simultaneously affecting governments, markets and society, we clearly saw the impact that developments can have from these three perspectives. We also saw how quickly decisions and directions were made, often based on gut feeling rather than data and insights. Sometimes this was because the necessary knowledge was not available, but more often because that knowledge could not be obtained in time. No overall picture, but the necessary steps that had to be taken.

As strategists and trend researchers, we were also regularly faced with the choice: conduct further research or act quickly. Research often meant a considerable delay, while acting quickly entailed a lot of risk, with or without practical knowledge. Ultimately, the reactive approach prevails and there is little room for action on what is to come. There was no answer yet that could provide a complete picture quickly, from facts to insights to strategy and implementation. With an eye to the future, not the past.

The answer? Taking matters into our own hands. Ensuring that developments and opportunities become available within a short period of time, with advice and based on knowledge from all perspectives. This resulted in a database with sources from all over the world: from governments, market parties and renowned agencies. Reinforced with our methodologies from (political) strategy and trend research, this has been translated into a proprietary AI algorithm and working method where technology and human insight come together.