Method and trend magazine
Our knowledge is your drive.
How we work
We identify future trends at an early stage, analyse them and advise you on how best to apply them within your organisation.
Our approach always begins with EVE: our proprietary system that combines technology with human expertise. EVE is a smart database comprising thousands of reports, studies and publications from government, the market and society, both nationally and internationally. This information is continuously collected, automatically analysed and verified by our trend strategists.
Within EVE, we extract key signals from all these sources: small clues that indicate something is changing. When multiple signals show the same pattern, a trend emerges. And when several trends are moving in the same direction, it becomes clear where opportunities and directions lie for the future.
Our trend strategists play a key role in this. They bring structure, make connections and translate everything into what it actually means for your organisation. In this way, we turn a lot of scattered information into one clear narrative: what is happening, what is coming and where you need to respond.
Read more about the process
Brings the future within reach and enables effective action.
No lengthy reports, just practical guidance for both internal and external use.
A rigorous selection of developments based on relevance, support and future potential.
Data transformed into clear language and practical guidance.
Impact check-up
The Impact Check-up is the starting point of the process and focuses entirely on gathering input from within the organisation itself. During the check-up, we work together with employees, thought leaders and decision-makers from the organisation to identify as many themes, ideas, ambitions and assumptions as possible.
What are the key issues within the organisation? How is the future viewed? And what are the ambitions?
The input from the session is analysed and compared with developments in government, the market and society. An overview is created of all relevant input and ranked (based on relevance, future-orientation and support) with advice from the trend strategists on what can be seen here and what is possible with this.
The process consists of: 1 session to gather input | 3 weeks of analysis | 1 presentation with 1 magazine.
During the check-up, we gather input from across the organisation and map it out in a structured way, ranking assumptions and hypotheses by relevance. This input forms the basis for further analysis and direction.
The aim is to provide clarity and a clear overview of what already exists within the organisation. We combine the input gathered with developments from government, the market and society. This creates a comprehensive picture of what is relevant and what is not.
The result is a clear and concise report that your organisation can use to take action and set a course.
A trend paper brings structure to complexity. We highlight key trends, figures and underlying shifts relating to a specific theme or area. Not a lengthy report, but a concise and focused document that provides immediate guidance on how to tackle major challenges.
We combine data, signals and context into concrete insights and translate these into concise descriptions of developments and future elements: the needs and opportunities that are relevant now and will be decisive in the future.
In a process consisting of: 1 session to gather input | 3 weeks of development | 1 presentation with 1 trend paper.
In the trend paper, you will find the methodology, an analysis of the theme, a target audience analysis, and an exploration of current developments and future trends. Finally, it includes the advice of the trend strategists.
It helps organisations to: make better decisions, develop strategies more quickly and build support through evidence-based insights. It provides the substantive basis for further development, decision-making or design.
The result is a visually appealing and concise document. It strikes a balance between a report and a magazine: substantial in content, yet accessible and engaging to read through.
Trendpaper
Trendmagazine
A trend magazine is an inspiring narrative that translates developments into concrete insights and direction for your organisation. It highlights current trends, upcoming developments and what this means for the decisions you make today.
Organisations opt for a trend magazine to enable them to act more quickly and with confidence: not on gut feeling, but on substantiated insights. It helps to test assumptions, recognise opportunities and clarify where you should and shouldn’t focus your efforts.
Each project consists of: 1 theme check-up | 6 to 8 weeks of development | 1 interim feedback session | 1 presentation | 1 trend magazine.
In the trend magazine, you’ll find a brief explanation of our method, insights from the themed session, the evidence map, the three trend lines alongside six developments, and the opportunities as future elements. And finally, the advice from the trend strategists.
Every trend line in the magazine is based on thousands of data points from reports covering a global range.
The result is a clear, well-founded and immediately actionable vision of the future. Presented in a narrative style, written in accessible language for everyone, in the form of an attractive magazine.
A trend magazine brings the future within reach. It speeds up decision-making, provides direction for teams and helps develop strategies, concepts and communications that are in tune with what lies ahead.