Insights over trends

INSIGHTS

From deep dives to innovative perspectives, the trend strategists share developments on a daily basis.

DeepDive

DeepDive: how AfterPay services not only create debt, but also social challenges.

One of the biggest additions to payment methods is AfterPay services. You can choose this service in online shops and

DeepDive

DeepDive: how politics can (still) increase trust

Politics and the trust of the Dutch public form a complicated relationship. Journalists and politicians alike treat trust as the

DeepDive

DeepDive: Enshittification and How Users Are Pushing Back

After a new update, you discover new features that secretly add absolutely nothing to your experience on a platform. The

DeepDive

DeepDive: The Meaning of New Year’s Resolutions in 2026

DeepDive: The Meaning of New Year’s Resolutions in 2026 New Year’s resolutions are deeply embedded in our New Year’s Eve

Perspective to innovation

A place from the past in a time that wants to move forward: the furniture boulevards must be reinvented.

On the edges of the city, on large plots between DIY stores, sports retailers and garden centres, the furniture retail

Press release

A New Balance in Housing Development

STATE of Architecture, a renowned architectural firm, and Oosterhout-based Every Second, a forward-thinking trend strategy agency, are breaking through the

Lees verder

impact in de gemeente

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Koploper in de verzekeringen

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onboarding van klanten

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Voeg je koptekst hier toe

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DeepDive: how AfterPay services not only create debt, but also social challenges.

DeepDive: how politics can (still) increase trust

DeepDive: Enshittification and How Users Are Pushing Back

DeepDive: The Meaning of New Year’s Resolutions in 2026

A place from the past in a time that wants to move forward: the furniture boulevards must be reinvented.

A New Balance in Housing Development

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